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Apple Logo Evolution and History

Apple Logo Evolution and History

Apple Logo Evolution and History

Apple Inc. is a US multinational technology company headquartered in Cupertino, California that designs, develops and sells consumer electronics, software and online services. The company's hardware products include the iPhone smartphone, the iPad tablet, the Mac personal computer, the portable iPod multimedia player, the Apple Watch smart watch, the Apple TV digital media player and the HomePod smart speaker.

Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser and the iLife and iWork creativity and productivity suites, as well as professional applications such as Final Cut Pro, Logic Pro and Xcode. Its online services include iTunes Store, iOS App Store and Mac App Store, Apple Music and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc. in January 1977, and the sales of its computers, including the Apple II, experienced a significant boost and growth of the company's revenues. In a few years, Jobs and Wozniak hired a team of computer designers and had a production line. Apple became public in 1980 to achieve instant financial success.

In the following years, Apple shipped new computers with innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's commercialization commercials for its products received wide critical acclaim. However, the high price of their products and limited software titles caused problems, as did power struggles among company executives. Jobs resigned from Apple and created his own company, NeXT.

As the personal computer market increased, Apple's computers saw sales decline due to lower-priced products from its competitors, particularly those offered with the Microsoft Windows operating system. There were more changes of executive jobs in Apple until then: CEO Gil Amelio in 1997 decided to buy NeXT to recover Jobs. Jobs regained leadership within the company and became the new CEO soon after.

A process to rebuild the state of Apple began, which included the opening of Apple's own stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles and change part of the hardware used in their computers. Again he saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc. to reflect its changed approach to consumer electronics. He also announced the iPhone, which received critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is the world's largest information technology company by revenue and the third-largest mobile phone maker after Samsung and Huawei. In August 2018, Apple became the first US company valued at more than USD1 billion.

The company employs 123,000 full-time employees and maintains 499 retail stores in 22 countries until December 2017. It operates the iTunes Store, which is the world's largest music retailer. As of January 2016, more than one billion Apple products are active worldwide.

Apple's annual worldwide revenue totaled USD 229 billion for fiscal year 2017. The company enjoys a high level of brand loyalty and has been repeatedly ranked as the most valuable brand in the world. However, it receives significant criticism regarding the labor practices of its contractors, its environmental and commercial practices, including anti-competitive behavior, as well as the origins of the original materials.